(From The Los Angeles Times -- By Meg James)
As television networks and producers scramble to catch the wave of video-on-demand programming, local TV stations have been left stranded on the beach.
But today, WARNER BROTHERS TELEVISION GROUP is throwing a line to stations eager to test the waters.
Warner plans to offer broadcasters the right to stream on their own websites older episodes of its popular sitcom
TWO AND A HALF MEN.
The deal is significant because it represents the first major syndication package that bundles a program's over-the-air broadcast rights with its broadband rights. It also shows how HOLLYWOOD is aggressively exploring how best to exploit technology to wring as much money as possible
from its shows.
Warner To Let TV Stations Offer Sitcom Reruns Online
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment