Surprise, Surprise -- Radio Down, IPOD Up

(From Play List Magazine.com -- By Christopher Breen)

The Youth Demographic is tuning out of terrestrial radio and into alternative audio entertainment sources.
[Read: Their IPOD.]

For some listeners PODCASTS are supplanting traditional information radio broadcasts. People listen to their iPods a lot during the first months of ownership, and the boatload of iPods (and other MP3 players) sold over Christmas didn't do traditional radio any favors in the first quarter of 2006.

For more, check out this survey from Play List Magazine.

The survey also says we all tend to watch way too much TV -- 5 HOURS per day on average -- and spend way too little time reading books and magazines -- 23 MINUTES per day on average.

Kraig Bailey, thanks for the post.