GALLUP POLL To Sever Ties With CNN

(From The Los Angeles Times -- By Matea Gold)

GALLUP POLL officials said Tuesday that the polling organization is ending its 14-year relationship with CNN this summer in order to launch its own Internet channel that will allow for more in-depth analysis of surveys.

"We have great respect for them as a news-gathering organization," said STEVE O'BRIEN, senior advisor to the Gallup Poll, which is continuing its relationship with THE USA TODAY. "We just decided it was time for us to get involved in producing and distributing our own content."

After the current contract between the organizations expires in June, Gallup plans to enhance the video capabilities of its website and to show the kind of lengthy pieces that are difficult to do on television, he said.

CNN spokeswoman LAURIE GOLDBERG said that the network is in discussions with other polling services and plans to announce a new partner soon.