Wednesday, February 08, 2006

SUPER BOWL's Surprise Ad Winner -- DOVE

(From Media Life -- By Toni Fitzgerald)

Super Bowl ads are usually notable for the three B's -- beer, blondes and breasts. But this year the commercial that's receiving some of the most buzz is quite different. It was aimed at women and was created specifically to counter the images seen in traditional sports advertising.

DOVE'S REAL BEATUTY AD, which showed girls complaining about different parts of their body as part of a greater message about self esteem, ranked first in polls conducted by Michigan State and Northwestern after Sunday's Super Bowl.

It also ranked in the top 10 in several other polls.

Super Bowl's Surprise Ad Winner -- Dove

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