(From The USA Today -- By Michael Hiestand)
ESPN fired back Wednesday in elaborating on a strategy that combines tonnage, across its programming lineup, with novelty in a three-man broadcast booth.
ESPN/ESPN2 will send a variety of its shows, including SPORTSCENTER, MIKE AND MIKE IN THE MORNING,
COLD PIZZA and PARDON THE INTERRUPTION, to the Monday night host city -- meant to provide unprecedented hype for prime-time matchups.
Says ESPN Vice President NORBY WILLIAMSON -- "When it comes to those towns, it's going to be like a mini-SUPER BOWL each week."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment