(From The South Florida Sun-Sentinel -- By Scott Powers)
WALT DISNEY WORLD called it NAHTAZU in its TV ads -- striving to define its ANIMAL KINGDOM as anything but a plain old zoo.
But now, DISNEY is about to try a shot of steel-railed adrenaline to drive home that message in an attempt to attract more (and younger) visitors who want a little more of
a rush along with the lions, tigers, shows and themed rides.
It's called EXPEDITION EVEREST, Disney's first large outdoor roller coaster that opened to annual and seasonal pass holders late in January and other guests intermittently for the next month.
With a reported price tag of up to $100 million, Everest needs to be more than just a must-ride new attraction, industry observers said.
Disney's $100 Million Gamble
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