That Morph Effect

(From The Yahoo Avid User's Group)

I see A LOT of that transition effect where the whole screen starts to MORPH, only to have the incoming shot MORPH back.

It's so common (especially on E!) that it must be part of some box-of-tricks (like that awful AVID-only particle rotating thinggy).

It's called FLUID MORPH and it's an offspring of THE FLUID MOTION TECHNOLOGY from AVID.

When I saw this demoed many years ago, I remember thinking to myself, "Here we go again", another canned substitute for storytelling."

[Amen, brother.]