Monday, November 21, 2005

New Jersey Asks Citizens To Suggest New State Slogan

(From Weird NJ.com)

It seems New Jersey officials are trying to come up with a new, catchy slogan for our wonderful state.

THE NJ DIVISION OF TOURISM asked all citizens of New Jersey to help them out in this quest to rid themselves of the
"New Jersey And You: Perfect Together" slogan that they feel is outdated, and offered a chance for everyone to throw in their two cents.

Acting Governor RICHARD CODEY thought the genius of ordinary New Jerseyans could come up with something better than the slogan delivered by LIPPINCOTT MERCER, a New York image consultant firm that was paid $260,000 to come up with
"New Jersey: We'll Win You Over."

The tourism department was ready to roll with their paid-for slogan, but Codey rejected it because he thought there was
a negative connotation to the phrase.

"It reminded me of when I was single and I'd ask somebody out and she'd turn me down, and I'd say 'Give me one day for a chance to win you over,'" said Codey at a Camden appearance in a recent STAR LEDGER article.

The public voiced some strong sentiments about the state as soon as this new slogan search was announced. It also voiced disapproval at the state for paying such a big amount of money to a marketing firm (from New York, no less) to come up with such a lackluster slogan.

Former Governor TOM KEAN came up with the first marketing slogan ("New Jersey And You: Perfect Together") in the 1980s, and it was enormously popular.

Governor JIM FLORIO's administration changed it to
"You Should See Us Now," and Governor CHRISTIE WHITMAN changed it to "What A Difference A State Makes."

Some of the potential slogans suggested by our fellow citizens:

New Jersey: Golden And Green.
New Jersey: We Love You Baby.
New Jersey: The Beach, The Boss, The Best.
New Jersey: The Surprising State.
New Jersey Lives For You.
New Jersey Is The Place To Be.
ENJOY (with the "NJ" in different colors)


Now, we all know that some of the best slogans for our beloved state would NEVER make it as the state motto, so we'd like to ask all of you what you think would represent the great state of
New Jersey.

Here are some suggestions our readers have posted.

New Jersey: More Than A Turnpike.

First In War. First In Pizza.

New York, Pennsylvania and Delaware -- New Jersey's Red Headed Step Children.

Subs In The North, Hoagies In The South -- They're The Same Damn Thing In New Jersey.

New Jersey: You Gotta Fuckin' Problem With That?

New Jersey: We Can't Wait To Say Hiyadoin?

New Jersey Will Take Your Breath Away!

My New Jersey -- Just A Toothless Smile Away.

New Jersey: You've Arrived. Now Get The Hell Out Of Here And Go Back Where You Came From!

New Jersey: Awaken To A Different Reality.

New Jersey: Within Pissing Distance Of New York.

New Jersey: Stay A While, You'll Get The Attitude.

New Jersey: Where Everyone's "Connected."

New Jersey: You've Seen It, Now Go The Hell Home.

New Jersey. At Least We're Not Delaware.

Welcome To New Jersey. What's That Smell?

New Jersey: What The Hell You Lookin' At?

New Jersey: Turn Signals Are For Wussies!

New Jersey: You'll Get Used To The Smell!

New Jersey: Come Here On Vacation, Leave Here On Probation.

New Jersey: You Want A Slogan, I've Got Your Slogan Right Here.

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