Thursday, November 10, 2005

A COUNTDOWN To A Big Change In Network News

(From The San Francisco Chronicle -- By Tim Goodman)

As with most events related to television, the future is already past.

The Next Big Thing is invariably something done years ago.
A buzz-heavy arrival deemed "fresh" and "innovative" turns out to be old and stolen. It's all a matter of when and how and where you view it.

And so it is that the future of broadcast network news has been hiding out, as it were, for two and half years on -- of all places
-- cable.

If you want to know what the face of the future looks like -- at least the successful version, not some warmed over BOB SCHIEFFER action or a trio of Triple A prospects on NIGHTLINE, then look no further than this man -- KEITH OLBERMANN.

Yes, that Keith Olbermann.

The same man who, along with partner DAN PATRICK, set a standard for anchoring a sports show on ESPN that has never -- try as ESPN does in ever-more transparently hokey ways
-- been equaled.


The same guy who worked for NBC and CNN and then, in various capacities, MSNBC, furiously trying in each place to unleash his personality and allow it to be accepted and appreciated.

His results have varied.

A Countdown To A Big Change In Network News

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