Saturday, October 22, 2005

How Low?

(From The USA Today -- By Michael Hiestand)

In its NHL coverage so far, THE OUTDOOR LIFE NETWORK (OLN) is averaging .25% of its 64 million households.

That's 52% BELOW what ESPN averaged for its first five games two years ago and, with ESPN in about 90 million households, 64% fewer households.

Things looked a bit bleak after Monday's Panthers/Rangers game drew 0.1% of OLN's households and -- this isn't a joke -- finished in an eight-way tie for the 386th-ranked TV show of the night. But Tuesday's Bruins/Canadiens game provided a much-needed boost -- it tied for 195th.

But ratings for FOX SPORTS NET's Regional NHL Games suggests somebody is watching -- its ratings are up 36%.

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