Satellite service DIRECTTV said Thursday that it will spend
$30 million on a campaign to promote its own digital video recorder. The company had recently severed its connection with TIVO, maker of the country's most popular DVR.
Published reports said that DirecTV plans to introduce its own DVR models this month, with the standard model capable of recording 100 hours of programming.
Increasingly, the industry appears to be gravitating towards digital recorders that will record up to a week of programs on all channels, thereby dispensing with the need to program recording times.
Viewers would thus be able to watch "on demand" any program that aired during the previous week.
[Amazing. I guess STAR TREK's holographic technology is a little closer than we thought! I'll be getting my cold fusion powered car this Christmas as well. And a working lightsabre as a stocking stuffer.]
Kraig Bailey, thanks for the post and comment.
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