(From Advertising Age -- By Abbey Klaassen)
It's been 25 years exactly since COCA-COLA debuted marketing's greatest punch line -- NEW COKE.
The replacement, a reaction to THE PEPSI CHALLENGE, lasted just 79 days before the company gave in to popular opinion and brought back COKE CLASSIC.
New Coke -- One Of Marketing's Biggest Blunders Turns 25
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