Tuesday, July 14, 2009

More iPhone Apps = Less TV, Newspapers And Everything Else



(From Media Memo -- By Peter Kafka)

According to a new study from GRAVITY TANK, a Chicago-based consultancy, the more time iPhone users spend with their apps, the less time they spend watching TV, reading newspapers, using PCs and pretty much everything else.

The results of the study, which surveyed 1,000 smart phone users, show a significant decline in the amount of time users spend on traditional forms of media -- 24% less time spent reading newspapers, 23% less time watching TV, and 20% less time reading a book.

More iPhone Apps = Less TV, Newspapers And Everything Else

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