Friday, March 27, 2009
BLOCKBUSTER And TIVO Connect
True to form in following NETFLIX's moves, BLOCKBUSTER signed an integration deal with TIVO to give the DVR provider's some 800,000 broadband-connected subscribers access to its online rental service, BLOCKBUSTER ON DEMAND.
Tivos connected to phone lines cannot access the service.
The new partnership, which will include a joint marketing campaign, also includes a plan to sell Tivo set-tops and subscriptions in Blockbuster's 4,000+ outlets in the U.S.