(From Sports Business Daily)
Through two nights of Olympic coverage, NBC is averaging a 16.2/30 primetime fast national NIELSEN rating, up 22% from Athens in 2004 (13.3/25).
NBC's Beijing Games coverage is on pace to be the most-watched Olympics in history, as through two days, NBCU's family of networks has attracted a record 114 million total viewers.
That is four million more than Atlanta in 1996, which was the most-watched Olympics in history, and nearly 20 million more than Athens (95 million).
Through two days, NBCOLYMPICS.COM has totaled 132.6 million page views compared to 17.9 million page views for the first two days of the Athens Games, an increase of 641%.
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