(Fom Cynopsis)
Are you ready for some football...online?
The NFL and NBC SPORTS announced a deal to stream 17 regular season (mostly Sunday night) match-ups live on NBC.COM beginning with the season opener on September 4th.
The move, brought by the league to NBC, is being described as an experiment to lure new viewers and engage current fans with interactive elements including multiple live camera angles and up-the-minute fantasy stats.
The NFL, careful to protect broadcast contracts that will earn more than $3.7 billion this year, has been the last of the major U.S. sporting leagues to embrace the web as a distribution medium.
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