From Gathering Around TV To Gathering Around Wii

(From Advertising Age -- By Mike Vorhaus)

The dinner table, radio and TV have all at one time or another been considered family "togetherness" experiences ingrained in American culture.

Today there'a a new family together experience -- the Wii.

More than 13 million Wiis have sold in the U.S., and families are playing together.

This machine was made for family play -- and it has worked.

Our data have consumers reporting that almost 90% of the time they are frequently or occasionally playing with others in the household.

Some of these Wii gamers are playing with friends, for sure, and some are playing with their brothers and sisters.

But what's perhaps most surprising is that one-third of Wii owners say they regularly play with their mothers or fathers -- and 9% play with grandparents.

From Gathering Around TV To Gathering Around Wii