Monday, July 28, 2008

ESQUIRE First Magazine To Embed Electronic Paper

(From Cynopsis)

As part of its 75th anniversary the October issue of ESQUIRE will be the first magazine ever to embed a revolutionary digital technology -- electronic paper -- into a mass-produced print product.

When the issue appears on newsstands in September, words and images will scroll across the flexible electronic paper display cover developed in partnership with the FORD FLEX CROSSOVER and electronic paper display creator E INK CORPORATION.

FORD will feature its FORD FLEX on the inside cover utilizing the same E INK VIZPLEX flexible display technology in a double-page advertisement.

E INK, which also worked on AMAZON's KINDLE EBOOK, will produce a run of 100,000 issues with the special cover.

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