(From Variety -- By Michael Schneider)
According to a study by STEVE STERNBERG of MAGNA GLOBAL, the median age of non-DVR using TV viewers was 50 in the previous season.
The figure is notable because it is the first time the median age of live-TV viewers was found to be outside the 18-to-49 demographic typically sought by marketers.
Median Age Of Live-TV Viewers Reaches 50
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