(From The Syracuse Post-Standard)
THE SYRACUSE UNIVERSITY (SU) ATHLETIC DEPARTMENT is putting up an 18-by-120-foot billboard in TIMES SQUARE that "touts SU as "NEW YORK'S COLLEGE TEAM,'" according to DONNIE WEBB of THE SYRACUSE POST-STANDARD.
The ad includes the school's new "BLOCK S LOGO, a secondary campaign message called 'ORANGE IS IN THE APPLE,' a web site address and two small billboards at the base with head football coach GREG ROBINSON and his team."
SYRACUSE UNIVERSITY Athletic Director DARYL GROSS said that the ad, which is scheduled to stay up for about a month, "cost him little because of some exchange he negotiated with the advertising company."
Gross -- "We're so close to NEW YORK and we have so many Syracuse people in New York. Recruiting wise, it's huge for us in New York. Visibility wise and TV contracts and all those things, impression wise, we can drive traffic in New York."
Webb added Gross is trying to land a radio affiliate in New York to carry broadcasts of SU football and basketball games.
Webb reported that SYRACUSE UNIVERSITY is "adopting THE BLOCK S as its primary logo" for all of its athletic teams. The logo, which is based on the school's original athletics letter issued in 1893, "replaces THE NIKE-DESIGNED interlocking SU logo" launched in 2004.
That logo "is demoted as a secondary mark."
Webb noted the interlocking SU was "panned by some fans for looking too much like SJ."
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