M Is For Mega

Mega M&M's
Originally uploaded by RLabay.

I'm not wild about the new MEGA M&M COLORS of MAROON, TEAL, BLUE-GRAY, BEIGE, GOLD, and BROWN that are aimed at ADULTS.

MASTERFOODS USA, the food, snack, and pet-care arm of MARS INC., chose the colors because they are "SOPHISTICATED" and would appeal to the target audience of adults, a company spokesperson says.

Give us those familiar PRIMARY COLORS, I say, although the new size has its advantages.

PLAIN MEGA M&M's are about 60% LARGER than REGULAR M&M's, while MEGA PEANUT M&M's are 45% LARGER. That's more chocolate and crunchy coating (and more CALORIES, but whose counting?) in each bite.

The 12.6-ounce bag costs $2.79.
The 19.6-ounce bag costs $4.15.