(From Sports Business Daily)
MEDIAWEEK reported that OLN is negotiating with THE NATIONAL LACROSSE LEAGUE (NLL) for a deal to "TELEVISE ONE NATIONAL GAME OF THE WEEK on Saturday or Sunday," beginning with the season's start in December.
NLL Commissioner JIM JENNINGS said that OLN's advantage over ESPN is that it has "AVAILABLE WEEKEND WINDOWS TO AIR THE GAMES LIVE."
He added that a deal with OLN "would WORK PARTICULARLY WELL" because NHL and NLL TEAMS in six markets SHARE ARENAS, so OLN could already have cameras in place for NLL GAMES.
However, OLN Senior Vice President/Programming and Production MARC FEIN "declined to define what OLN may try to acquire next."
Fein -- "Every time a property comes available, you have to ASSESS THE ECONOMICS OF IT. You have to assess HOW IT WILL FIT IN WITH OTHER PROGRAMMING."
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